PR Pros Now Outnumber Reporters More Than 7 to 1
There are now 7.2 PR specialists for every news reporter in the U.S., the most in BLS data going back to 1997. See how all…
Studies & News
Blog
Posts by Rick Pendrick
Posts
PR Explained
Digital PR vs Traditional PR: What Changed and What Did Not
Digital PR vs traditional PR, explained by a former NBA and NASCAR PR exec: what changed, what did not, and which one your company needs…
Digital PR & Linkbuilding
Unlinked Brand Mentions: The Backlinks You Already Earned
Learn what unlinked brand mentions are, why reporters leave the link out, how to find them for free, and how to ask for the backlink…
PR Explained
How to Pitch a Journalist: What Reporters Actually Open
Learn how to pitch a journalist step by step: find the story, pick the right reporter, write a subject line they open, and keep the…
Digital PR & Linkbuilding
Dofollow Links vs Nofollow Links: Why One Real News Backlink Beats 100 Paid Posts
Dofollow links can pass ranking credit, nofollow links usually do not. See how to check any link, why paid posts fail, and how real news…
PR Explained
Earned Media vs Paid Media: What Each One Buys You
Earned media vs paid media in plain English: what each one costs, how long it works, why Google and AI tools trust one and not…
AI Search Visibility
How Google AI Overviews Choose Their Sources
How Google AI Overviews choose their sources, in plain English: what Google says, what Semrush, Pew, and Ahrefs data show, and how earned media gets…
PR Explained
How Much Does a PR Agency Cost? Real 2026 Prices
PR agency cost in 2026, in plain English: retainer ranges from $3,500 to $90,000 a month, hourly rates, an in-house comparison, and pay-for-performance pricing.
AI Search Visibility
How to Get Your Brand Mentioned in ChatGPT
How to get your brand mentioned in ChatGPT, step by step: what ChatGPT cites, why earned media gets you named, and why paid placements barely…
Digital PR & Linkbuilding
What Is Link Building? A Plain-English Guide
What is link building? A plain-English guide to how backlinks work, why Google counts them, what link building costs, and which tactics Google calls link…
PR Explained
What Is Digital PR? How It Works and What It Costs
Digital PR earns stories about your company in online news outlets, with a backlink to your site. How it works, what it costs in 2026,…
AI Search Visibility
What Are SEO, AEO and Generative Engine Optimization? A Plain-English Guide
What is generative engine optimization? A plain-English guide to SEO, AEO and GEO, what Google says about each, and what AI tools like ChatGPT actually…
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