What a PR Agency Actually Does
Discover what a PR agency does, from media relations to crisis work, see real campaign results, and learn how to choose the right partner for…
PR Explained
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Posts by Rick Pendrick
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AI Search Visibility
AI Search Visibility: Is Your Company in ChatGPT’s Answer?
Measure your AI search visibility, learn why ChatGPT names some companies and not others, and see how earned media puts your brand in the answer…
Studies & News
BEST AND WORST STATES TO BUILD YOUR BRAND
Prism PR named agency of record for Gaia, the world’s leading wellness streaming service, discover how this partnership is shaping the future of wellness media.…
Digital PR & Linkbuilding
Why Digital PR Is the CEO’s Secret Weapon for Brand Authority in 2025
Find out why digital PR is becoming the CEO’s most powerful tool for establishing brand authority and achieving SEO goals in the competitive market.
Digital PR & Linkbuilding
Avoiding Google Penalties: Why Real PR (Not Guest Post Link Schemes) Is the Only Safe Bet
Avoid Google penalties by choosing authentic PR strategies over risky guest post link schemes that can harm your brand’s SEO.
Digital PR & Linkbuilding
How to Future-Proof Your Brand’s Authority Signals for Google’s Next Algorithm Update
Future-proof your brand’s authority signals with proven SEO tactics designed to withstand Google's evolving algorithm updates.
Digital PR & Linkbuilding
Turning PR Wins Into Evergreen SEO Value: A Step-by-Step Guide for Busy Marketing Leaders
Turn PR wins into lasting SEO value with a practical guide tailored for busy marketing leaders seeking sustainable growth.
Digital PR & Linkbuilding
Pay-for-Performance PR: Aligning Agency Incentives with Your Brand’s Success
Align your agency’s incentives with your brand’s success through pay-for-performance PR models designed to maximize marketing impact.
Digital PR & Linkbuilding
Digital PR vs. Standard Link Building: What Actually Moves the Needle for Brands in 2025?
Explore the key differences between digital PR and standard link building to find out what truly drives brand growth and SEO success.
Digital PR & Linkbuilding
7 Dead Giveaways of a Low-Value “Link Building” Agency (and How NOT to Get Burned)
Uncover seven clear signs of low-value link building agencies and learn how to choose reputable partners that protect your SEO investment.
Digital PR & Linkbuilding
The Executive’s Guide to Tying PR Campaigns Directly to SEO Results (and Proving Real ROI)
Learn how executives can connect PR campaigns directly to SEO outcomes and demonstrate real ROI with strategic approaches to digital marketing.
Digital PR & Linkbuilding
Brand Search: The Overlooked Factor in Sustainable SEO Success (What Top Marketers Know)
Unlock the power of brand search and why it's a critical, yet often overlooked, component of long-term SEO success for marketers.
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