Prism PR Agency
Earned media, linkbuilding, social proof, visibility, credibility, SEO, AEO and GEO.
Prism PR is a full-service PR, digital PR and linkbuilding agency that offers flexible ways to work together — from campaign-based pay-for-performance linkbuilding to comprehensive ongoing PR, linkbuilding, crisis communications and reputation management.
Recognition
Trust
Authority
If your brand doesn’t show up in Google or ChatGPT when people are looking for your services, it is like you do not exist.
of the sources AI cites are earned media. Muck Rack analyzed more than 25 million links cited in ChatGPT, Claude and Gemini answers. Source: Muck Rack, What Is AI Reading? (May 2026)
of AI citations come from paid or advertorial content. Ads do not get your brand into AI answers. Source: Muck Rack, What Is AI Reading? (May 2026)
of Google visits with an AI summary end in a click on a regular search result, versus 15% without one. Source: Pew Research Center (July 2025)
The most frequently recommended options are Competitor A and Competitor B. Both have been featured in national outlets, and their industry data and expert commentary are widely cited by journalists.12 Competitor A’s annual research report was covered by Business Insider, which adds to its credibility in the category.3
Solutions
Choose a focused linkbuilding campaign, an ongoing PR partnership, or a comprehensive strategic communications engagement.
Offering 1
You only pay for links we secure.
Starting at $1,999
Campaign-based · industry study / content fee + qualifying links secured
A flexible, campaign-based option for companies primarily focused on authoritative editorial backlinks.
Offering 2
Starting at $7,500/month
12-month engagement · 6–12 data-driven studies per year
An ongoing PR partnership combining earned media, thought leadership and continuous linkbuilding.
Offering 3
Starting at $10,000/month
12-month engagement · 6–12 data-driven studies per year
Prism functioning as your ongoing strategic communications partner, including crisis and reputation work.
Proven Results
Prism turned proprietary scam data and recurring industry studies into a multi-year media engine, securing thousands of high-authority editorial backlinks and helping establish Social Catfish as a nationally recognized authority on online scams.
Gaia (NASDAQ: GAIA) came to Prism with press coverage that was almost entirely negative, and that record followed it into search results, AI answers and its Wikipedia page. A year-long PR, crisis communications, reputation management and Wikipedia campaign earned coverage from Fox News, Newsweek and Parade, brought The Wall Street Journal and The New York Times Magazine to Gaia events for the first time, and generated $24.4 million in advertising value with zero negative stories.
Read the Full Case StudyPrism created recurring data-driven studies around retirement, senior living and aging, then executed national, state-by-state and industry media outreach that generated hundreds of high-authority editorial placements — strengthening Seniorly's visibility, credibility and search authority in the period leading up to its acquisition by CareScout in 2025.
About Prism PR
Prism PR is an award-winning full-service PR agency and digital PR linkbuilding agency. Our strategic, results-oriented approach increases our clients’ visibility, credibility, brand authority, traffic, Google rankings and revenue, and gets them cited in AI answers from ChatGPT, Gemini and Claude.
Prism was founded in New York City in 2019 by Rick Pendrick after 25 years in PR, including in-house corporate communications at the NBA and NASCAR and work with multi-billion-dollar brands and more than 300 small and mid-sized businesses. Our team is made up solely of senior-level PR executives, national reporters, SEO experts and graphic designers.
Why Prism
Rick Pendrick was named a 2026 PR News Person of the Year in Digital PR and Data.
Campaigns are built by experienced PR executives, journalists, SEO specialists and designers.
Stories are pitched to journalists using newsworthy content and strategic PR campaigns.
20.1 links per campaign with an average DA of 76.9.
We intentionally limit the number of active engagements to preserve outreach quality.
Digital PR linkbuilding earns editorial backlinks by giving journalists something worth covering, usually a proprietary, data-driven industry study. When national, regional and trade outlets write about the study, they link to your website. Those links build domain authority, Google rankings and the credibility that AI answer engines rely on.
Prism creates a data-driven industry study (content fee from $1,999), pitches it to relevant journalists, and bills only for the do-follow editorial links it secures. Each link is priced by the outlet’s domain rating. No links means no invoice.
Prism offers three ways to work together: campaign-based pay-for-performance linkbuilding starting at $1,999, full-service PR and linkbuilding starting at $7,500 per month on a 12-month engagement, and full-service PR and linkbuilding with crisis communications and reputation management starting at $10,000 per month on a 12-month engagement.
AI answer engines cite trusted publications. Muck Rack’s analysis of more than 25 million links cited by ChatGPT, Claude and Gemini found that 84% of the sources AI cites are earned media, while just 0.3% come from paid or advertorial content. Coverage in outlets such as USA Today, Business Insider and CNBC is what puts a brand into those answers.
Prism has placed more than 25,000 stories for clients, including coverage in USA Today, Business Insider, CNBC, Reuters, Bloomberg, The Washington Post, CNN, Fox News, Yahoo Finance and the Los Angeles Times.
Prism works with consumer, technology, financial services, healthcare, senior living, sports and entertainment brands, from venture-backed startups to Fortune 500 companies and professional sports leagues.
Get Started
Whether you need a focused linkbuilding campaign or an ongoing strategic PR partner, Prism can recommend the right engagement based on your goals.
Testimonials
“Prism PR is the most results-driven PR agency I have ever worked with or seen. Over the past five years, he secured coverage in virtually every major media outlet in the US, UK, Canada and Australia. Our work with Prism is directly correlated to the growth of our company.”
David McClellanFounder, Social Catfish“Prism PR’s pay-for-performance linkbuilding has been a game changer for both our SEO and public relations. Their success is aligned with our success and they’ve played a key role in securing funding, growing revenue, and improving market share against key competitors.”
Christine HealyChief Growth Officer, Seniorly“We’d worked with other PR agencies before, but we never managed to achieve the level of positive media coverage we were hoping for. Prism PR was different. They took the time to understand Gaia and what makes us unique, and turned that into genuine media interest and coverage that we simply hadn’t achieved previously.”
Kiersten MedvedichCEO, Gaia“Rick Pendrick is a smart, hard-working and results-oriented PR practitioner. He has a great personality and strong knowledge of the media landscape. I always enjoyed working with him because I was confident he would deliver results with meaningful impact.”
Matt BourneSVP Corporate Communications, Major League Baseball“What impressed me most was Rick’s ability to work with senior executives to develop and execute PR strategies that achieved broader organizational business objectives. He is terrific to work with and has a relentless approach to delivering results that matter.”
Amanda ThornSVP Marketing Communications, National Basketball Association“As a journalist, Rick is always a pleasure to work with. He comes up with great angles and makes sure I have all the access and information I need to write a robust and compelling article. He has a unique ability to nurture long-term relationships which benefit his clients.”
Alicia JessopHuffPost and Forbes Reporter and Sports Attorney
