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Prism PR Agency

Award-WinningFull-Service PR Agency

Earned media, linkbuilding, social proof, visibility, credibility, SEO, AEO and GEO.

Prism PR is a full-service PR, digital PR and linkbuilding agency that offers flexible ways to work together — from campaign-based pay-for-performance linkbuilding to comprehensive ongoing PR, linkbuilding, crisis communications and reputation management.

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WinnerPeople of the YearPR News2026WinnerBest PR AgencyStellar Business2025WinnerBest Digital PR AgencyInsider Weekly2025FeaturedPRWeek RecognitionPRWeek2026
Client coverage in

Recognition

Awards & Recognition

PR News People of the Year 2026: Prism PR CEO Rick Pendrick, 2026 winnerPR NewsPeople of the Year Awards 2026View AwardStellar Business award naming Prism PR Best PR Agency of 2025Stellar BusinessBest Public Relations in United StatesView AwardInsider Weekly award naming Prism PR Best Digital PR Agency of 2025Insider WeeklyBest Digital PR & Linkbuilding Agency of 2025View AwardPRWeek story: CareScout brings on Prism PR to build brand awarenessPRWeekRecognized for signing a Fortune 500 brand, a publicly traded streaming service, and for helping a startup client get acquiredRead Story

Trust

Trusted by Leading Brands

NBA
NASCAR
Gaia
Social Catfish
CareScout
Genworth Financial
BMW
FedEx
Centerfield
Seniorly

Authority

Why Earned Media Matters More in 2026 Than Ever Before

If your brand doesn’t show up in Google or ChatGPT when people are looking for your services, it is like you do not exist.

ChatGPT
Which companies in my industry are the most trusted?
✦ChatGPT

The most frequently recommended options are Competitor A and Competitor B. Both have been featured in national outlets, and their industry data and expert commentary are widely cited by journalists.12 Competitor A’s annual research report was covered by Business Insider, which adds to its credibility in the category.3

✕ Your company: not mentioned
Sources1USA Today2Business Insider3CNBC
Example: AI answers recommend the brands that earn coverage in trusted outlets. If your competitors have that coverage and you don’t, they get the recommendation.

Solutions

Three Ways to Work With Prism

Choose a focused linkbuilding campaign, an ongoing PR partnership, or a comprehensive strategic communications engagement.

Offering 1

Pay-for-Performance Linkbuilding

You only pay for links we secure.

Starting at $1,999

Campaign-based · industry study / content fee + qualifying links secured

A flexible, campaign-based option for companies primarily focused on authoritative editorial backlinks.

  • Data-driven industry studies and newsworthy reports
  • Journalist outreach to relevant publications
  • Do-follow editorial backlinks, DR 90–50 focus
  • Flexible backlink budget
See details
Recommended

Offering 2

Full-Service PR + Linkbuilding

Starting at $7,500/month

12-month engagement · 6–12 data-driven studies per year

An ongoing PR partnership combining earned media, thought leadership and continuous linkbuilding.

  • 6–12 data-driven studies per year
  • Ongoing digital PR and linkbuilding
  • Proactive media relations and corporate PR
  • Executive thought leadership, profiles and expert commentary
  • Corporate and executive awards, speaking and panel opportunities
  • Backlink reclamation from existing media coverage
  • Ongoing strategic counsel, strategy calls and reporting
See details

Offering 3

Full-Service PR + Linkbuilding + Crisis & Reputation

Starting at $10,000/month

12-month engagement · 6–12 data-driven studies per year

Prism functioning as your ongoing strategic communications partner, including crisis and reputation work.

  • Everything in Full-Service PR + Linkbuilding
  • 6–12 data-driven studies per year
  • Crisis communications strategy, messaging and media response
  • Online reputation management and strategy
  • Wikipedia assessment and compliant support
See details

Coverage

Media Wins

A sample of the coverage we have earned. See more media coverage.

Yahoo FinanceDR 94

This scenic state has been named the best place to retire in America in 2026. How 3 factors helped it outrank the rest

View Coverage
Fox NewsDR 91

Marco Rubio addresses UAP government cover-up allegations

View Coverage
ReutersDR 93

U.S. coronavirus fraud losses near $100 million as COVID scams double

View Coverage
Bloomberg Businessweek

This is What Nascar Learned From the NFL

View Coverage
YahooDR 93

A New Study Has Ranked the 10 Best Sports States in America

View Coverage
MSNDR 94

The Wyoming wave: why the Cowboy State is 2026's No. 1 retirement destination

View Coverage
Fox NewsDR 91

Inside Pentagon's New UAP Whistleblower Program

View Coverage
USA Today

With star drivers watching, NASCAR Foundation honors humanitarians

View Coverage
Business InsiderDR 92

Gen Z is falling prey to internet scams at a faster rate than its millennial and Gen X counterparts

View Coverage
BloombergDR 92

FIFA World Cup ticket prices hold steady, hit over $4,000 for games

View Coverage
Yahoo FinanceDR 94

From $31 an hour to $120K a year, the rising cost of TN senior care

View Coverage
Page Six

NASCAR brings spiritual tradition to New York

View Coverage

Proven Results

Case Studies

How Social Catfish Became the Go-To Authority on Online Scams

3,862Editorial Backlinks
77.3Average DA
+372%Revenue Growth

Prism turned proprietary scam data and recurring industry studies into a multi-year media engine, securing thousands of high-authority editorial backlinks and helping establish Social Catfish as a nationally recognized authority on online scams.

ReutersCNBCUSA TodayBusiness InsiderTODAYFOX NewsVox
Read the Full Case Study

“Over the last five years, we have been covered in virtually every media outlet in the country. Prism is the best PR agency I have ever worked with.”

David McClellan — Founder, Social Catfish

491 Stories, Zero Negative Headlines

491Stories Placed in Year One
2.6BMonthly Audience Reach
100%Positive or Neutral Coverage

Gaia (NASDAQ: GAIA) came to Prism with press coverage that was almost entirely negative, and that record followed it into search results, AI answers and its Wikipedia page. A year-long PR, crisis communications, reputation management and Wikipedia campaign earned coverage from Fox News, Newsweek and Parade, brought The Wall Street Journal and The New York Times Magazine to Gaia events for the first time, and generated $24.4 million in advertising value with zero negative stories.

Read the Full Case Study

Building Authority That Supported an Acquisition

317Stories With Backlinks in 2025
76.2Average DA
AcquiredBy CareScout

Prism created recurring data-driven studies around retirement, senior living and aging, then executed national, state-by-state and industry media outreach that generated hundreds of high-authority editorial placements — strengthening Seniorly's visibility, credibility and search authority in the period leading up to its acquisition by CareScout in 2025.

CNBCFortuneNewsweekAARPMashableEntrepreneurInvestopediaTravel + Leisure
Read the Full Case Study
View All Case Studies

About Prism PR

Senior PR Executives, National Reporters and SEO Experts on One Team

Prism PR is an award-winning full-service PR agency and digital PR linkbuilding agency. Our strategic, results-oriented approach increases our clients’ visibility, credibility, brand authority, traffic, Google rankings and revenue, and gets them cited in AI answers from ChatGPT, Gemini and Claude.

Prism was founded in New York City in 2019 by Rick Pendrick after 25 years in PR, including in-house corporate communications at the NBA and NASCAR and work with multi-billion-dollar brands and more than 300 small and mid-sized businesses. Our team is made up solely of senior-level PR executives, national reporters, SEO experts and graphic designers.

Schedule an Intro MeetingBrands We’ve Worked With
25,000+Stories Placed
20,000+Editorial Backlinks
25+Years of Experience

Testimonials

What Clients and Colleagues Say

“Rick Pendrick is a smart, hard-working and results-oriented PR practitioner. He has a great personality and strong knowledge of the media landscape. I always enjoyed working with him because I was confident he would deliver results with meaningful impact.”
Matt BourneSVP Corporate Communications, Major League Baseball
“What impressed me most was Rick’s ability to work with senior executives to develop and execute PR strategies that achieved broader organizational business objectives. He is terrific to work with and has a relentless approach to delivering results that matter.”
Amanda ThornSVP Marketing Communications, National Basketball Association
“Prism PR’s pay-for-performance linkbuilding has been a game changer for both our SEO and public relations. Their success is aligned with our success and they’ve played a key role in securing funding, growing revenue, and improving market share against key competitors.”
Christine HealyChief Growth Officer, Seniorly
“We’d worked with other PR agencies before, but we never managed to achieve the level of positive media coverage we were hoping for. Prism PR was different. They took the time to understand Gaia and what makes us unique, and turned that into genuine media interest and coverage that we simply hadn’t achieved previously.”
Kiersten MedvedichCEO, Gaia
“I had the pleasure of working with Rick at both the NBA and NASCAR. He is a great teammate and partner who has experience working with senior leadership at multi-billion dollar sports leagues. He is a proven commodity in the changing media landscape and always prioritizes the end result.”
Chris TropeanoSenior Vice President, Prosek Group
“Rick is a savvy, creative, and well-connected PR executive with extensive expertise in corporate communications, brand strategy, and reputation management. His strategic approach makes him invaluable in navigating the dynamic media landscape to achieve his clients’ goals.”
Kim MandaraExecutive Vice President, S+C Communications
Prism PR

Why Prism

Senior, Award-Winning PR Expertise

Award-Winning Leadership

Rick Pendrick was named a 2026 PR News Person of the Year in Digital PR and Data.

Senior Team

Campaigns are built by experienced PR executives, journalists, SEO specialists and designers.

Editorial Outreach

Stories are pitched to journalists using newsworthy content and strategic PR campaigns.

Average Campaign Performance

20.1 links per campaign with an average DA of 76.9.

Limited Client Roster

We intentionally limit the number of active engagements to preserve outreach quality.

FAQ

Frequently Asked Questions

Have a question that is not answered here? Contact Prism PR.

What is digital PR linkbuilding?

Digital PR linkbuilding earns editorial backlinks by giving journalists something worth covering, usually a proprietary, data-driven industry study. When national, regional and trade outlets write about the study, they link to your website. Those links build domain authority, Google rankings and the credibility that AI answer engines rely on.

How does pay-for-performance linkbuilding work?

Prism creates a data-driven industry study (content fee from $1,999), pitches it to relevant journalists, and bills only for the do-follow editorial links it secures. Each link is priced by the outlet’s domain rating. No links means no invoice.

How much does a PR agency cost?

Prism offers three ways to work together: campaign-based pay-for-performance linkbuilding starting at $1,999, full-service PR and linkbuilding starting at $7,500 per month on a 12-month engagement, and full-service PR and linkbuilding with crisis communications and reputation management starting at $10,000 per month on a 12-month engagement.

How does earned media help my brand show up in ChatGPT and AI search?

AI answer engines cite trusted publications. Muck Rack’s analysis of more than 25 million links cited by ChatGPT, Claude and Gemini found that 84% of the sources AI cites are earned media, while just 0.3% come from paid or advertorial content. Coverage in outlets such as USA Today, Business Insider and CNBC is what puts a brand into those answers.

Which outlets has Prism PR secured coverage in?

Prism has placed more than 25,000 stories for clients, including coverage in USA Today, Business Insider, CNBC, Reuters, Bloomberg, The Washington Post, CNN, Fox News, Yahoo Finance and the Los Angeles Times.

Who does Prism PR work with?

Prism works with consumer, technology, financial services, healthcare, senior living, sports and entertainment brands, from venture-backed startups to Fortune 500 companies and professional sports leagues.

Prism PR

Get Started

Which Prism Solution Is Right for Your Brand?

Whether you need a focused linkbuilding campaign or an ongoing strategic PR partner, Prism can recommend the right engagement based on your goals.

Schedule an Intro MeetingDiscuss Your Goals

Pay-for-Performance Linkbuilding

Starting at $1,999

Campaign-based · industry study / content fee + qualifying links secured

Recommended

Full-Service PR + Linkbuilding

Starting at $7,500/month

12-month engagement · 6–12 data-driven studies per year

Full-Service PR + Linkbuilding + Crisis & Reputation

Starting at $10,000/month

12-month engagement · 6–12 data-driven studies per year