What is reputation management?+
Reputation management shapes what people find and believe about your company and its leaders: in the news, in Google results and in AI answers. Prism does it by analyzing your search reputation, identifying outdated or inaccurate information, and building the authoritative third-party coverage that tells your story accurately.
What is the difference between crisis communications and reputation management?+
Crisis communications is the response to a specific event: strategy, holding statements, media response and proactive communication while it unfolds. Reputation management is the ongoing work that builds and protects how you are perceived over time. Prism’s top tier includes both.
Can you remove negative articles?+
We do not promise removals. We identify outdated or inaccurate information, pursue corrections where appropriate, and build authoritative positive coverage so the full, current picture of your company is what people find.
Do you create Wikipedia pages?+
We provide compliant, guideline-based Wikipedia support: assessing your existing presence and sourcing, identifying gaps in authoritative citations, and building the independent third-party coverage that Wikipedia’s sourcing rules require.
How much does crisis and reputation management cost?+
Full-Service PR + Linkbuilding + Crisis & Reputation starts at $10,000 a month on a 12-month engagement. It includes everything in Full-Service PR + Linkbuilding, with 6 to 12 data-driven studies a year.
