Social Catfish Case Study
An annual State of Online Scams study became a year-round news engine: 3,862 editorial backlinks, revenue up 372% and a place in the top 1% of Inc.’s fastest-growing companies.
The Objective
Establish Social Catfish as the go-to authority on online scams, build trust with consumers and media, and drive growth through SEO-focused digital PR, while raising awareness about scam prevention and online safety.
Strategy and Execution
Prism built a multi-year campaign around an annual 50-page State of Online Scams study, which gave us a fresh angle to pitch every week and every month.
Each year we analyzed FBI, FTC and Social Catfish platform data to rank all 50 states on total losses, victims per capita, scam type frequency and average loss per victim.
Romance scams for Valentine’s Day, IRS scams around Tax Day and holiday scams in the fourth quarter.
50 state-specific press releases to local media, plus tailored pitches to national business and technology outlets.
Founder David McClellan as a leading voice on scam prevention, victims telling their own stories, a reformed scammer now consulting with Social Catfish, and a Nigerian government official on arrests and restitution.
Results
The takeaway: With the right data, a steady news calendar and real people to interview, Social Catfish became a national thought leader, grew its domain authority and organic traffic, and joined the top 1% of America’s fastest-growing companies.
Coverage
“Prism PR is the most results-driven PR agency I have ever worked with or seen. Over the past five years, he secured coverage in virtually every major media outlet in the US, UK, Canada and Australia. Our work with Prism is directly correlated to the growth of our company.”
More Results
Monthly data studies on retirement and aging earned 317 stories with editorial backlinks in 2025 and played a key role in Seniorly’s acquisition by CareScout.
One year of digital PR linkbuilding for four affiliate sites produced 1,489 editorial backlinks, and the portfolio was acquired by Centerfield.
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