Seniorly Case Study
Monthly data studies on retirement and aging earned 317 stories with editorial backlinks in 2025 and played a key role in Seniorly’s acquisition by CareScout.
The Objective
Position Seniorly as the national authority on senior living through earned media and editorial backlinks, driving organic traffic and domain authority, growing market share against competitors and building awareness with families and older adults.
Strategy and Execution
Prism created a new industry study every month from the most recent federal data on the issues facing older Americans, then pitched each one nationally, in all 50 states and D.C., and to health care and senior living trade media.
A state-by-state breakdown of retirement hotspots.
A Valentine’s Day feature with a social twist.
Instead of riding off into the sunset, a record 11.2 million seniors are riding into the office.
Custom pitches to national reporters, targeted outreach to media in every state and D.C., and outreach to health care and senior living trade publications.
Results
The takeaway: High-profile placements built credibility and social proof with journalists, search engines and families, and caught the attention of the company that acquired Seniorly.
Coverage
“Prism PR’s pay-for-performance linkbuilding has been a game changer for both our SEO and public relations. Their success is aligned with our success and they’ve played a key role in securing funding, growing revenue, and improving market share against key competitors.”
More Results
An annual State of Online Scams study became a year-round news engine: 3,862 editorial backlinks, revenue up 372% and a place in the top 1% of Inc.’s fastest-growing companies.
One year of digital PR linkbuilding for four affiliate sites produced 1,489 editorial backlinks, and the portfolio was acquired by Centerfield.
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