Seniorly Acquired by CareScout Case Study

Prism PR’s results in 2025 played a key role in Seniorly being acquired by CareScout, a subsidiary of Genworth Financial in October 2025. Prism PR’s services were retained by CareScout.

CAMPAIGN SUCCESS IN 2025 BY THE NUMBERS

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Today, over 11 million older adults are in the workforce.

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Golden years, golden matches.

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More seniors than ever are working at least one job to make ends meet.

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America's more than 11 million senior workers face varied workplace

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The cheapest states to retire are located in the South and Midwest,

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Save and Invest The 10 worst states to retire in the U.S.—6 are in the South

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Washington, D.C. outranks all 50 U.S. states as the best place to retire, new data finds—here’s why

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New Report: These Are the Best (and Worst) States for Retirement in 2025

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Most Seniors Want To Stay In Their Homes — MA Makes It Hard: New Report

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Retirees in These States Are Most Likely to Outlive Their Savings

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Client Overview

Client: Seniorly.com

Industry: Senior Living | Online Marketplace

Business Model: Referral-based platform for senior living facilities across the U.S.

Client Exit / Acquisition

Prism PR’s results played a key role in Seniorly being acquired by CareScout, a subsidiary of Genworth Financial in October 2025. Prism PR’s services were retained by CareScout.

Campaign Objective in 2025

To position Seniorly as the go-to national authority on senior living through increased PR coverage and editorial SEO backlinks to drive organic traffic and domain authority. To gain market share versus competitors and further increase awareness from consumers and the business community alike.

Strategy and Execution

Prism PR partnered with Seniorly to develop and execute a strategic PR and SEO linkbuilding campaigns in 2025. The goal: create and promote industry trend stuydies that would earn trust from journalists and search engines alike — while genuinely helping older Americans make informed decisions.

We created industry trend studies on a monthly basis by analyzing the most recent federal data tied to key issues facing older adults in America.

Here are several examples:

Best Places to Retire in 2025: A state-by-state breakdown of retirement hotspots

Where Single Seniors are Thriving: A Valentine’s Day feature with a unique social twist

Best States for Older Workers: Instead of riding off into the sunset, a record 11.2M seniors are riding into the office

Once published, we launched a national and state-by-state PR campaign, customizing media pitches to national reporters, targeted outreach to media in 50 states and D.C., and to healthcare and senior living trade media.

This resulted in 317 stories with high-authority editorial backlinks including multiple hits in these key outlets:

Yahoo: 10 unique stories

McKnights Senior Living: 8

Entrepreneur: 5

Travel & Leisure: 4

Investopedia: 4

Beckers Hospital Review: 3

Go Banking Rates: 3

TheStreet: 3

Mashable: 2

AARP: 2

Newsweek: 2

Quartz: 2

Kiplinger: 2

CNBC: 2

Fortune: 1

Bankrate: 1

These results provided immediate PR and SEO value and lasting domain authority signals while also boosting trust with searchers and prospects considering senior care options.

The high profile media placements had a tremendous boost in credibility and social proof and ultimately gained the attention of CareScout which acquired the company in October 2025.

CLIENT TESTIMONIAL

The PR and Linkbuilding campaigns executed by Prism PR have been a game changer for our SEO and has increased our visibility, revenue and market share dramatically."

Christine Healty

Chief Growth Officer, Seniorly