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Centerfield Case Study

Editorial Authority That Helped Create Exit-Level Value

One year of digital PR linkbuilding for four affiliate sites produced 1,489 editorial backlinks, and the portfolio was acquired by Centerfield.

1,489Editorial backlinks
73.9Average DA
4Sites in the portfolio
AcquiredBy Centerfield

The Objective

What Centerfield Needed

Secure top-tier backlinks to grow organic traffic, Google rankings, brand authority and affiliate revenue, with the long-term goal of making the brands attractive for acquisition.

Strategy and Execution

How Prism Did It

Prism ran custom digital PR and linkbuilding campaigns for four category-leading affiliate brands.

SafeHome.org

Home and personal safety product reviews.

SeniorLiving.org

A leading resource for senior living options.

Security.org

Digital privacy, VPNs and cybersecurity tools.

TheSeniorList.com

Lifestyle and health products for older Americans.

Content built to earn links

State rankings, national trend reports, proprietary surveys and expert commentary, pitched to journalists on consumer tech, finance, lifestyle and senior living beats.

Results

The Outcome

  • 1,489 editorial backlinks in one year, at an average DA of 73.9
  • Consistent traffic and revenue growth across the portfolio
  • The sites were acquired at a significant profit by Centerfield, a global leader in digital customer acquisition
  • Centerfield also offered to acquire Prism or bring it in-house. Prism declined to remain independent.

The takeaway: Editorial linkbuilding does not just drive traffic. It drives valuation.

Coverage

Notable Media Coverage

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