NBA Case Study
The NBA’s first official visit to India produced 1,219 placements and the first NBA front-page feature in the Financial Times, which led to the league’s first broadcast deal in India.
The Objective
Promote the NBA’s first-ever official visit to India across the U.S., India and global media: build the brand in a country of 1.4 billion people, drive attention to the league’s grassroots efforts, and open the door to long-term business deals including broadcast rights and sponsorships.
Strategy and Execution
A multi-faceted, media-driven campaign promoted the NBA’s historic first official visit to India, in partnership with the U.S. State Department.
Headlined by NBA All-Stars Pau Gasol and Chris Bosh.
The launch of a new recreational basketball league in India.
Framing the visit as a strategic move to replicate the NBA’s success in China.
Proactive pitching to national and international outlets, with storylines on cultural diplomacy, youth development and market opportunity.
Results
The takeaway: Smart storytelling and high-level media strategy can drive business outcomes directly. What started as a PR campaign became the launchpad for the NBA’s next phase of global growth.
“What impressed me most was Rick’s ability to work with senior executives to develop and execute PR strategies that achieved broader organizational business objectives. He is terrific to work with and has a relentless approach to delivering results that matter.”
More Results
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