Names.org Case Study
One baby-name forecast, localized for every state, earned 135 editorial backlinks in a month and lifted revenue 27.3%.
The Objective
Establish Names.org as the go-to source for baby name trends, and grow web traffic, revenue and domain authority through digital PR linkbuilding.
Strategy and Execution
Every year, parents and newsrooms wait for the Social Security Administration to announce America’s most popular baby names. Prism gave reporters the answer first, turning Names.org’s predictive model, built on more than a century of birth records plus real-time interest from its visitors, into a national and state-by-state story.
The predicted top 10 boy and girl names in the U.S., with each name’s rise or fall versus the previous year.
The predicted top 10 names in every state, with the same year-over-year changes.
Which states crowned a different No. 1 than the country, and which names ranked high locally without cracking the national top 10.
Reporters in each state received their own state’s list and how it compared with the country, then the national list went to national outlets.
Results
The takeaway: It is a repeatable model: give each newsroom a story about its own audience, and the links follow.
Coverage
More Results
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An annual State of Online Scams study became a year-round news engine: 3,862 editorial backlinks, revenue up 372% and a place in the top 1% of Inc.’s fastest-growing companies.
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