RefiGuide.com Case Study
Housing affordability studies earned 110 editorial backlinks, including The Washington Post, and grew organic traffic 63.8%.
The Objective
Increase organic search visibility, authority and traffic with editorial backlinks from trusted national publications, to rank higher for refinance and real estate terms in a competitive space.
Strategy and Execution
Prism’s in-house journalists and PR strategists developed original studies on timely housing topics, newsworthy enough for top-tier media and relevant enough to lift RefiGuide.com’s rankings.
City-by-city affordability rankings.
The most affordable rental markets in America.
Which places are taking on the most mortgage debt.
Pitches to real estate, housing, business and local news editors across the country.
Results
The takeaway: In competitive industries like mortgage and real estate, high-authority editorial backlinks drive rankings, traffic and qualified leads.
More Results
Monthly data studies on retirement and aging earned 317 stories with editorial backlinks in 2025 and played a key role in Seniorly’s acquisition by CareScout.
An annual State of Online Scams study became a year-round news engine: 3,862 editorial backlinks, revenue up 372% and a place in the top 1% of Inc.’s fastest-growing companies.
Get Started
Tell us what you want to be known for. We will show you how earned media gets you there.
