Centerfield Case Study
One year of digital PR linkbuilding for four affiliate sites produced 1,489 editorial backlinks, and the portfolio was acquired by Centerfield.
The Objective
Secure top-tier backlinks to grow organic traffic, Google rankings, brand authority and affiliate revenue, with the long-term goal of making the brands attractive for acquisition.
Strategy and Execution
Prism ran custom digital PR and linkbuilding campaigns for four category-leading affiliate brands.
Home and personal safety product reviews.
A leading resource for senior living options.
Digital privacy, VPNs and cybersecurity tools.
Lifestyle and health products for older Americans.
State rankings, national trend reports, proprietary surveys and expert commentary, pitched to journalists on consumer tech, finance, lifestyle and senior living beats.
Results
The takeaway: Editorial linkbuilding does not just drive traffic. It drives valuation.
More Results
Monthly data studies on retirement and aging earned 317 stories with editorial backlinks in 2025 and played a key role in Seniorly’s acquisition by CareScout.
An annual State of Online Scams study became a year-round news engine: 3,862 editorial backlinks, revenue up 372% and a place in the top 1% of Inc.’s fastest-growing companies.
Get Started
Tell us what you want to be known for. We will show you how earned media gets you there.
