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About Prism PR

About Prism PR

Prism PR is an award-winning full-service PR agency for earned media, digital PR and linkbuilding. We are a team of senior PR executives, national reporters, SEO experts and designers, founded in New York City in 2019 by Rick Pendrick.

New York and Miami

Founder and CEO

Rick Pendrick

Rick Pendrick has spent more than 25 years in public relations, at top New York PR agencies and in-house running corporate communications for the NBA and NASCAR.

At the NBA, Rick led global corporate communications, promoting the league’s sponsorships with Fortune 500 and global brands like Nike, FedEx, Gatorade and adidas, and helping make the NBA one of the most popular sports leagues in the world, broadcast in 215 countries and 41 languages. He also worked on the league’s first official visit to India, a campaign with the U.S. State Department that produced 1,219 media placements and the first NBA front-page feature in the Financial Times. That story led to the NBA’s first broadcast deal in India.

At NASCAR, he led executive and crisis communications for Chairman and CEO Brian France, turning unfair media scrutiny into positive coverage that grew 394% from 2015 to 2017. He also ran entertainment marketing, promoting more than 200 celebrity appearances at the Daytona 500.

He founded Prism PR in New York City in 2019 on a simple observation: linkbuilding had become a PR job. Earning a link from a national outlet takes a story a journalist wants to write, and that is what senior PR people do. Prism has since placed more than 25,000 stories and earned more than 20,000 editorial backlinks for clients.

In 2026, Rick was named a PR News Person of the Year in Digital PR and Data.

Rick Pendrick, PR News People of the Year 2026
PR News People of the Year, 2026
2019Founded in New York City
25,000+Stories placed
20,000+Editorial backlinks
25+Years of PR experience
Prism PR

Why Prism

Senior, Award-Winning PR Expertise

Award-Winning Leadership

Rick Pendrick was named a 2026 PR News Person of the Year in Digital PR and Data.

Senior Team

Campaigns are built by experienced PR executives, journalists, SEO specialists and designers.

Editorial Outreach

Stories are pitched to journalists using newsworthy content and strategic PR campaigns.

Average Campaign Performance

20.1 links per campaign with an average DA of 76.9.

Limited Client Roster

We intentionally limit the number of active engagements to preserve outreach quality.

Trust

Trusted by Leading Brands

NBA
NASCAR
Gaia
Social Catfish
CareScout
Genworth Financial
BMW
FedEx
Centerfield
Seniorly

Brands we have worked with

Sports and entertainment

NBA, New York Yankees, NBA Cares, NBA Celebrity Game, AEG, Sony, Tribeca Film

Consumer and lifestyle

Nike, Adidas, Gatorade, BMW, FedEx, P&G, Nokia, Motorola, Twinlab, eToys

Business, technology and finance

Centerfield, Fanplayr, GSM Nation, Peak Sales, Silver Falcon Capital, Symantec by Broadcom

Health care and senior living

Seniorly, CareScout, Life Extension, Caremerge, SeniorLiving.org, TheSeniorList

Consumer safety and security

Social Catfish, SafeHome.org, Security.org

Social responsibility

UNICEF, The Royal Foundation, Susan G. Komen, Anheuser-Busch

Testimonials

What Clients and Colleagues Say

“Rick Pendrick is a smart, hard-working and results-oriented PR practitioner. He has a great personality and strong knowledge of the media landscape. I always enjoyed working with him because I was confident he would deliver results with meaningful impact.”
Matt BourneSVP Corporate Communications, Major League Baseball
“What impressed me most was Rick’s ability to work with senior executives to develop and execute PR strategies that achieved broader organizational business objectives. He is terrific to work with and has a relentless approach to delivering results that matter.”
Amanda ThornSVP Marketing Communications, National Basketball Association
“Prism PR is the most results-driven PR agency I have ever worked with or seen. Over the past five years, he secured coverage in virtually every major media outlet in the US, UK, Canada and Australia. Our work with Prism is directly correlated to the growth of our company.”
David McClellanFounder, Social Catfish
“We’d worked with other PR agencies before, but we never managed to achieve the level of positive media coverage we were hoping for. Prism PR was different. They took the time to understand Gaia and what makes us unique, and turned that into genuine media interest and coverage that we simply hadn’t achieved previously.”
Kiersten MedvedichCEO, Gaia
“As a journalist, Rick is always a pleasure to work with. He comes up with great angles and makes sure I have all the access and information I need to write a robust and compelling article. He has a unique ability to nurture long-term relationships which benefit his clients.”
Alicia JessopHuffPost and Forbes Reporter and Sports Attorney
“Rick is a savvy, creative, and well-connected PR executive with extensive expertise in corporate communications, brand strategy, and reputation management. His strategic approach makes him invaluable in navigating the dynamic media landscape to achieve his clients’ goals.”
Kim MandaraExecutive Vice President, S+C Communications

Get Started

Work With Prism

Tell us what you want to be known for. We will show you how earned media gets you there.