WHY DIGITAL PR IS THE FUTURE OF PUBLIC RELATIONS

In today’s fast-paced digital age, public relations (PR) has evolved beyond its traditional roots. According to Statista, more than 97 billion US dollars will be spent each year on the global PR business. The value of the worldwide PR market in 2020 was 88 billion dollars. The sector is anticipated to achieve a value of 129 billion dollars by the end of 2025. With the advent of technology, the PR landscape has shifted, and the question arises, where does the future of PR belong? Is it digital PR or traditional PR? Let’s explore the differences between the two and see which one holds more promise for the future.

Traditional PR: The Tried and Tested Method

Traditional PR has been around for decades and involves building relationships with media professionals to secure coverage for a brand. It typically involves press releases, media pitches, and other communication methods aimed at reaching out to journalists and media outlets.

The goal of traditional PR is to create brand awareness and build credibility through earned media.

While traditional PR has been a reliable and proven method for many years, it has some limitations. It can be time-consuming and expensive, and it’s challenging to measure its effectiveness.

Digital PR: The New Kid on the Block

Digital PR is a growing sector that utilizes digital channels to reach out to audiences. It includes social media, influencer marketing, content creation, link building, and search engine optimization (SEO). The goal of digital PR is to create a buzz around a brand but also to increase website traffic and SERP rankings to help a company get inbound business.

3 Benefits of Digital PR

• Measure Impact: One of the most significant advantages of digital PR is its ability to measure its impact. Analytics tools, domain authority, traffic, SERP rankings and social media monitoring tools enable PR professionals to track their campaigns’ success and make data-driven decisions.
• Wider Reach: With digital PR, you can reach a broader audience than with traditional PR. Social media and influencer marketing can help you reach out to people across the globe, breaking down geographical barriers.
• Holistic Approach: Getting featured in “print” used to be the holy grail. Today, you want to be featured in print, so long as it is also featured online with backlinks to your website to boost your SEO. An all of the above strategy is needed in today’s media landscape.

Conclusion

According to the statistics, the future of PR belongs to digital PR. While traditional PR still has a role to play in today’s business world, digital PR offers more significant benefits and holds more promise for the future. With its wider reach, cost-effectiveness, measurable results, and greater flexibility, digital PR is the way forward for businesses looking to build their brand and generate excitement about their goods and services.