Client: Social Catfish
Industry: Cybersecurity | Scam Prevention | Reverse Search
Business Model: Subscription-based reverse search engine and online safety platform for identifying scammers and protecting victims.
Establish Social Catfish as the go-to authority on online scams, build trust with consumers and media, and drive growth through SEO-focused digital PR — all while raising awareness about scam prevention and online safety.
Prism PR launched a multi-year, high-impact digital PR and SEO link-building campaign for Social Catfish centered around an annual 50-page “State of Online Scams” study which gave us ammunition to pitch unique angles every week and month.
We monitored hot topics and arranged interviews promoting Social Catfish executives as thought leaders.
Each year, we analyzed FBI, FTC, and Social Catfish’s proprietary platform data to uncover trends and rank all 50 U.S. states across several metrics:
This long-form, data-rich content gave us a year-round news engine. Our team created targeted press angles that tied into key moments on the calendar — like:
We issued 50 state-specific press releases to local media, tailored national pitches to business and tech outlets, and secured a wide range of interviews with:
This strategy resulted in thousands of media hits — and consistent high-authority backlinks from major publications.
This campaign proves that digital PR isn’t just exposure — it’s acceleration. With the right data, strategy, and storytelling, Social Catfish transformed into a national thought leader, grew its domain authority, exploded organic traffic, and entered the top 1% of fastest-growing companies in America.
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