Client: Seniorly.com
Industry: Senior Living | Online Marketplace
Business Model: Referral-based platform for senior living facilities across the U.S.
To position Seniorly as the go-to national authority on senior living while driving measurable increases in organic traffic, domain authority, and revenue through high-authority editorial backlinks. To gain market share versus competitors.
Prism PR partnered with Seniorly to develop and execute a strategic digital PR and SEO link-building campaign in Q1 2025. The goal: create and promote content that would earn trust from journalists and search engines alike — while genuinely helping older Americans make informed decisions.
We created three timely, data-backed industry studies tied to real seasonal moments and lifestyle decisions for the senior audience:
Best Places to Retire in 2025: A state-by-state breakdown of retirement hotspots
Where Single Seniors are Thriving: A Valentine’s Day feature with a unique social twist
Best States for Older Workers: Instead of riding off into the sunset, a record 11.2M seniors are riding into the office
Once published, we launched a multi-phase digital PR campaign, customizing media pitches to business, lifestyle, finance, and senior living journalists.
This resulted in high-authority editorial backlinks — not paid placements — including links from Fortune, CNBC, Mashable, Entrepreneur, and The Motley Fool.
These links provided immediate SEO value and lasting domain authority signals while also boosting trust with searchers and prospects considering senior care options.
The high profile media placement has had a tremendous boost in credibility and social proof.
