Client: National Basketball Association (NBA)
Industry: Professional Sports | Global Media & Entertainment
Region Focus: India
Business Objective: Grow global fanbase and secure commercial partners in high-potential international markets.
To execute a high-impact public relations campaign in the U.S., India and globally promoting the NBA’s first-ever visit to India, with the goal of:
We led a multi-faceted, media-driven campaign to promote the NBA’s historic first official visit to India, executed in partnership with the U.S. State Department.
The strategy included:
We emphasized storylines tied to cultural diplomacy, youth development, and market opportunity — positioning the NBA as a visionary global brand making its next big leap.
Plus: Widespread coverage from Associated Press, Reuters, Bloomberg, USA Today, New York Times, Washington Post, ESPN, Sports Illustrated, Times of India, Hindustan Times, China Daily, and more.
Our campaign was directly credited by NBA leadership for securing the league’s first-ever television broadcast agreement in India.
After seeing the Financial Times article, a SONY India executive reached out to the NBA expressing interest in a partnership. That conversation led to a multiyear, multimillion-dollar deal for SONY to broadcast NBA games live in India for the first time.
This moment marked a historic commercial milestone and opened the door to a new billion-person market.
This campaign proves that smart storytelling and high-level media strategy can directly drive bottom line business development outcomes.
What started as a PR campaign became the launchpad for the NBA’s next global growth phase.
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