PR, Thought Leadership and Digital PR Linkbuilding Campaign
Client Overview
Client: Jonathan Baktari, MD
Brands Promoted: Jonathan Baktari’s personal brand, e7Health.com, USDrugTestCenters.com,
Industry: Infectious Disease | Preventive Healthcare | Corporate Drug Testing
Business Model:
- e7Health: Tech-powered preventive care, testing, and vaccination services
- US Drug Test Centers: National B2B and B2C drug and alcohol testing provider for employers and individuals
Campaign Objective
Prior to working with Prism, Dr. Baktari had gotten some local press in his home city of Las Vegas. He had hired a few PR agencies and none of them could break him out as a national thought leader and expert in the medical field. He expressed how he had given up on PR but decided to give Prism PR a chance because he liked our pay for performance model and the fact that if we did not deliver he would not have to pay. Once he signed up, the objective was to grow Dr. Baktari’s personal brand into a nationally recognized trusted medical expert while driving significant organic traffic, SERP rankings, and domain authority through targeted media placements and SEO-powered digital PR.
Strategy and Execution
From 2020 to 2022, Prism PR executed a multi-faceted campaign that integrated high-level public relations, thought leadership positioning, and strategic digital PR linkbuilding.
Thought Leadership & National Media Visibility
We positioned Dr. Baktari as a triple board-certified infectious disease doctor and a front-line expert on pandemic response, public health policy, and vaccine strategy. Through consistent pitching and expert commentary, he became a go-to expert for national media outlets and he was featured multiple times in USA Today, Washington Post, Forbes and more.
In addition to the traditional PR value and social proof, we ensured that all placements included an editorial link of attribution to “Jonathan Baktari, MD, CEO of e7Health” which transformed visibility into SEO equity.
Featured Media Placements Included:
- Washington Post – Safe Holiday Travel During COVID (DA 94)
- Washington Post – Omicron Travel Tips from Experts (DA 94)
- USA Today – J&J Vaccine Pause & Public Perception (DA 93)
- USA Today – Delta Variant Severity (DA 93)
- Forbes – Ethical Impacts of Pandemic Medical Policy (DA 95)
- Shape – Controversy Around “Nose-Only” Masking (DA 84)
- Reader’s Digest – Insights from COVID Survivors (DA 87)
- https://www.verywellhealth.com/pfizer-covid-vaccine-safe-children-5-to-11-5202066 (DA: 90)
- https://www.verywellhealth.com/booster-shot-pfizer-immunocompromised-5194667 (DA: 90)
Digital PR Link-Building Campaigns
In addition to thought leadership campaigns, we also created targeted, data-rich content that fueled dozens of earned editorial backlinks to both brand websites.
For e7Health.com:
- Vaccination Rates by State – Featured in health and lifestyle media during national vaccine rollouts
- Anti-Vaxxer Trends and Demographics – Used to earn backlinks and start timely public health conversations
For USDrugTestCenters.com:
- DUI Arrests & Drug Offense Rankings by State
- Pre- and Post-Legalization Marijuana Usage Trends
Campaign Performance
- Total High-Authority Backlinks: 65+
- Organic Traffic Increase (Combined): +109%
- Branded Search Lift (Jonathan Baktari, MD): +78%
- Average Domain Authority of Referring Sites: 82.4
- Total Monthly UVM from Media Placements: 200+ Million
- Referring Domains Gained: +52
- Domain Authority Impact: Measurable increases for both brand domains within 12 months
Final Takeaway
This campaign demonstrates the power of pairing expert positioning with smart linkbuilding. We didn’t just make Jonathan Baktari, MD a household name in pandemic-era healthcare — we turned that authority into long-term SEO growth for his businesses.
Want to convert media attention into rankings, traffic, and revenue?
Let’s talk: www.prismpragency.com
- 84 Total Media Placements and Editorial Backlinks in just one month
- Featured in Top-Tier Outlets: Axios, FOX Business, BizJournals, AJC, Detroit News + dozens of NBC, ABC, FOX affiliates nationwide
- +105% Increase in Organic Website Traffic
- +92% Spike in Revenue During the Campaign Period
- Nationwide Coverage Across 200+ Regional & Local Markets