Client Overview
Client: Jonathan Baktari, MD, hired Prism to promoted his personal brand and his two companies usdrugtestcenters.com and e7Health.com ,
Industry: Infectious Disease Doctor, CEO of a chain of national drug testing center for companies (US Drug Test Centers) and patient health clients fueled by technology.
Strategy and Execution
- We worked with him from 2020 to 2022 using a multifaceted approach to promote Baktari’s brand, e7health and US Drug Test Centers. For Baktari, we positioned him as a triple board certified infectious disease doctor and COVID-19 and vaccine expert and he became a regular expert featured in Washington Post, USA Today, NewsMax, Very Well Health and others. This built his personal brand but we coupled it into a digital PR linkbuilding campaign by getting backlinks to e7Health. During his interviews, we positioned him as Jonathan Baktari, MD, CEO of e7health and would ask for a link of attribution to e7Health.
we ran linkbuilding campaigns by creating content related to which states had the most adoption of vaccinations and which had the most antivaxers.
For US Drug Test Centers we did linkbuilding campaigns by creating content related to various drug and alcohol related offenses including DUI’s and marijuana usage (before it was legal).
Each campaign was designed to appeal to both journalists and search engines. We built custom datasets, compelling headlines, and pitch angles for editors across business, education, and personal finance media.
Once live, we executed a national digital PR campaign for each study — earning nearly 100 editorial backlinks, including placements in CNBC, Fortune, Houston Chronicle, and BizJournals. These were true editorial features, not paid placements, resulting in highly valuable, white-hat SEO authority signals.
Notable Media Coverage & Backlinks
- CNBC: 10 Most Affordable Cities for Business Professionals in 2019 (DA 92)
- CNBC: Schools Where Female Graduates Are Making More Than Men (DA 92)
- Fortune: Women Grads from Top Colleges Still Earn Less (DA 91)
- BizJournals: Cincinnati Among Best Places to Live, Work (DA 91)
- Chron.com: Houston Among Cities with Best Salary-to-Rent Ratio (DA 91)
- Houston Chronicle: Cities Where Your Salary Stretches Further (DA 85)
Campaign Performance
Campaign Duration: 2 Years
Total Backlinks Secured: 92
Avg. Domain Authority of Links: 75.1
Total Monthly Media UVM: 206,438,000
Total AVE (earned media value): $1,955,220
How This Helped Our Client
- SEO Wins: Improved rankings for high-intent keywords like “top MBA programs,” “business jobs that pay the most,” and “affordable cities for grads.”
- Domain Authority: Increased from 51 to 54, driven by new referring domains with DRs of 70–92.
- Organic Traffic: Up +88.2% over the 3-month campaign.
- Affiliate Revenue: Up +46%, directly tied to increased organic sessions and more clicks to partner schools.
Because BusinessStudent.com earns revenue per click to partner universities, traffic improvements directly translated into measurable financial return. This campaign didn’t just build awareness — it drove SERP visibility, site authority, and ROI.
Final Takeaway
This campaign is proof that white-hat digital PR is one of the most effective SEO tools available. Not only did BusinessStudent.com earn national credibility — it ranked higher, got more traffic, and made more money.