Client: Digital Ventures, Inc: An affiliate marketing group who owned four affiliate marketing websites: SafeHome.org, Seniorliving.org, Security.org, TheSeniorList.com
Industry: Affiliate Marketing | Home & Senior Safety
Business Model: Monetized through affiliate click revenue and product purchases.
Prism was hired to conduct digital PR linkbuilding campaigns. The objective was to secure top-tier backlinks to increase organic traffic, Google rankings, brand authority, and affiliate revenue — with the long-term vision of making the brands attractive for acquisition.
For each site, we designed custom content marketing campaigns including state rankings, national trend reports, proprietary surveys, and expert commentary — all optimized for search and designed to attract high-authority backlinks.
We then launched targeted outreach to journalists and editors across consumer tech, finance, lifestyle, and senior living beats.
This explosive growth did more than improve rankings — it created exit-level value.
All three websites were ultimately acquired at a significant profit by Centerfield, a global leader in digital customer acquisition. The success of the digital PR strategy played a major role in the valuation and attractiveness of the deal.
In fact, Centerfield was so impressed by Prism PR’s performance that they extended an offer to acquire our agency as well — or bring us in-house as their permanent digital PR team. We were deeply honored, but declined the offer to remain independent and focused on scaling Prism PR as the premier agency for SEO-driven digital PR.
This campaign is proof that editorial link-building doesn’t just drive traffic — it drives valuation.
By building high-authority backlinks and executing precise digital PR strategies, Prism PR helped turn three affiliate sites into a high-growth portfolio worthy of acquisition.
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