PR and Digital PR Linkbuilding Campaign for CCTV Camera World
Client Overview
Client: CCTV Camera World
Industry: Home Security | Surveillance Technology
Business Model: Direct-to-consumer ecommerce sales of surveillance cameras and systems, with a focus on residential, commercial, and public safety solutions.
Campaign Objective
Run a holiday focused PR and Linkbuilding campaign to position CCTV Camera World as having the best-in-class security systems and drive media attention, high-authority backlinks, and increased revenue.
Strategy and Execution
To capitalize on the holiday season surge in online shopping and the rise of porch piracy, Prism PR worked with CCTV Camera World to create a timely, search-friendly data study : Porch Piracy to Surge During Record Online Holiday Shopping focusing on theft rates by state.
We identified a powerful editorial hook:
“As online shopping spikes, so does package theft. Which states will be hit hardest this holiday season — and how can Americans protect their gifts.”
Our strategy included:
- National digital PR outreach to editors across tech, consumer, crime, and holiday shopping beats
- Localized press releases in 50 states as CCTV Camera World is an online B2C and B2B platform and sells nationally. Local media also tend to cover local crime rates and since it hits so close to home, viewers tend to pay attention.
Notable Media Coverage & Backlinks
Total reach: 84 confirmed stories and backlinks, many syndicated or duplicated across 200+ U.S. media markets.
Campaign Performance
- Total Media Hits/Backlinks: 84
- Average Domain Authority of Links: 78.2
- Traffic Increase (MoM): +105%
- Revenue Increase (MoM): +92%
- National Reach: Coverage in all major U.S. regions during Black Friday & holiday shipping rush
- Referring Domains Gained: +42 in 30 days
Final Takeaway
This campaign proved that timely digital PR paired with strategic content creation can drive explosive business outcomes — fast. CCTV Camera World didn’t just win media attention. They dominated holiday headlines, ranked higher in search, and converted brand visibility into a 92% revenue surge.