Client: Seniorly.com
Industry: Senior Living | Online Marketplace
Business Model: Referral-based platform for senior living facilities across the U.S.
Prism PR’s results played a key role in Seniorly being acquired by CareScout, a subsidiary of Genworth Financial in October 2025. Prism PR’s services were retained by CareScout.
To position Seniorly as the go-to national authority on senior living through increased PR coverage and editorial SEO backlinks to drive organic traffic and domain authority. To gain market share versus competitors and further increase awareness from consumers and the business community alike.
Prism PR partnered with Seniorly to develop and execute a strategic PR and SEO linkbuilding campaigns in 2025. The goal: create and promote industry trend stuydies that would earn trust from journalists and search engines alike — while genuinely helping older Americans make informed decisions.
We created industry trend studies on a monthly basis by analyzing the most recent federal data tied to key issues facing older adults in America.
Here are several examples:
Best Places to Retire in 2025: A state-by-state breakdown of retirement hotspots
Where Single Seniors are Thriving: A Valentine’s Day feature with a unique social twist
Best States for Older Workers: Instead of riding off into the sunset, a record 11.2M seniors are riding into the office
Once published, we launched a national and state-by-state PR campaign, customizing media pitches to national reporters, targeted outreach to media in 50 states and D.C., and to healthcare and senior living trade media.
This resulted in 317 stories with high-authority editorial backlinks including multiple hits in these key outlets:
Yahoo: 10 unique stories
McKnights Senior Living: 8
Entrepreneur: 5
Travel & Leisure: 4
Investopedia: 4
Beckers Hospital Review: 3
Go Banking Rates: 3
TheStreet: 3
Mashable: 2
AARP: 2
Newsweek: 2
Quartz: 2
Kiplinger: 2
CNBC: 2
Fortune: 1
Bankrate: 1
These results provided immediate PR and SEO value and lasting domain authority signals while also boosting trust with searchers and prospects considering senior care options.
The high profile media placements had a tremendous boost in credibility and social proof and ultimately gained the attention of CareScout which acquired the company in October 2025.
