“Invisible” Editorial Wins: Measuring the Hidden SEO Lift From Unbranded News Coverage
Invisible editorial wins can provide a hidden SEO lift from unbranded news coverage, boosting your site’s authority behind the scenes.
Building Topical Authority: Why Your Blog Alone Will Never Outrank Earned Editorial Mentions
Building topical authority is crucial because your blog alone will never outrank earned editorial mentions in competitive search results.
How to Pitch Proprietary Data to the Media (and Actually Get Editorial Links)
Pitching proprietary data to the media can earn valuable editorial links if you know how to present insights that journalists want.