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RefiGuide.com Case Study

110 Backlinks in Six Weeks for RefiGuide.com, Including The Washington Post

Housing affordability studies earned 110 editorial backlinks, including The Washington Post, and grew organic traffic 63.8%.

110Editorial backlinks
74.9Average DA
+63.8%Organic traffic
$1.7MAdvertising value

The Objective

What RefiGuide.com Needed

Increase organic search visibility, authority and traffic with editorial backlinks from trusted national publications, to rank higher for refinance and real estate terms in a competitive space.

Strategy and Execution

How Prism Did It

Prism’s in-house journalists and PR strategists developed original studies on timely housing topics, newsworthy enough for top-tier media and relevant enough to lift RefiGuide.com’s rankings.

The most and least affordable U.S. cities to buy a home

City-by-city affordability rankings.

Where to find affordable rental properties

The most affordable rental markets in America.

The rise of mortgage debt in America

Which places are taking on the most mortgage debt.

National outreach

Pitches to real estate, housing, business and local news editors across the country.

Results

The Outcome

  • 110 editorial backlinks in six weeks, at an average DA of 74.9, including a rare link from The Washington Post
  • Organic traffic up 63.8%
  • A combined audience of 184 million monthly unique visitors and $1.7 million in advertising value
  • Higher rankings for refinance, affordability and mortgage terms, and higher-quality organic leads

The takeaway: In competitive industries like mortgage and real estate, high-authority editorial backlinks drive rankings, traffic and qualified leads.

Coverage

Notable Media Coverage

More Results

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