Results at a Glance
- 110 Total Backlinks — Including a rare link from The Washington Post
Average Domain Authority of Backlinks: 74.9
- Organic Traffic: Grew +63.8%
- $1.7M Advertising Value Equivalent (AVE)
- 184+ Million in Total Monthly UVM from Media Placements
Client Overview
Client: RefiGuide.com
Industry: Mortgage & Real Estate
Business Model: Lead generation and affiliate marketing for refinance and mortgage programs.
Campaign Objective
Increase organic search visibility, authority, and traffic through high-quality editorial backlinks from trusted national publications. RefiGuide.com needed to rank higher for real estate and refinance-related search terms in a competitive space dominated by large financial brands. In addition to national coverage, they wanted to focus on specific markets including Miami and Seattle.
Strategy and Execution
Prism PR executed a data-driven digital PR and SEO link-building campaign to position RefiGuide.com as a credible voice in the national housing conversation. Our in-house journalists and PR strategists developed original studies on timely topics in the midst of a volatile real estate market.
The most and least affordable U.S. cities to buy a home
Where to Find Affordable Rental Properties
The Rise of Mortgage Debt in America
We focused on both editorial appeal and search performance, crafting compelling insights that were newsworthy enough for top-tier media and keyword-rich enough to influence Google’s algorithm.
After publishing the study, we launched a national digital PR outreach campaign targeting real estate, housing, business, and local news editors. The result: 110 high-authority editorial backlinks with an average domain authority of nearly 75, sending powerful trust signals to search engines and driving targeted traffic.
Notable Media Coverage & Backlinks
- The Washington Post: D.C. Among Least Affordable Places to Buy a Home (DA 94)
- BizJournals.com: Birmingham Ranks Among Most Affordable (DA 92)
- Miami Herald (DA: 87) Don’t be tempted by offers of cash on your mortgage
- Seattle PI: WA Ranked One of the Least Affordable States (DA 85)
Campaign Performance
Campaign Duration: 6 Weeks
Total Backlinks Secured: 110
Avg. Domain Authority of Links: 74.9
Total Monthly Media UVM: 184,245,000
Total AVE (earned media value): $1,702,580
How This Helped Our Client
- SEO Wins: Boosted rankings for refinance, affordability, and mortgage-related keywords
- Affiliate Revenue: Higher-quality inbound leads from organic sources helped improve conversion rates
By earning links from top-tier publications like The Washington Post and BizJournals, RefiGuide.com didn’t just gain visibility — they built lasting authority that continues to drive long-tail SEO traffic. This campaign is a textbook example of how editorial link-building can drive both rankings and revenue.
Final Takeaway
This campaign proves that digital PR is the secret weapon for SEO success in competitive industries like mortgage and real estate. High-authority backlinks don’t just drive awareness — they drive rankings, traffic, and qualified leads.
Want backlinks that actually boost your bottom line?
Let’s talk: www.prismpragency.com