Results at a Glance
- 92 Total Backlinks — Including 10 from domains with DA 90+
- +88.2% Growth in Organic Traffic
- +46% Increase in Affiliate Marketing Revenue
- +3 Domain Rating Points
- $1.95M Advertising Value Equivalent (AVE)
- 206+ Million in Total Monthly UVM from Media Placements
Client Overview
Client: BusinessStudent.com
Industry: Affiliate Marketing | Higher Education
Business Model: Earns revenue through pay-per-click referrals to MBA and business school programs.
Campaign Objective
Drive SEO performance and affiliate revenue by earning high-authority, editorial backlinks from national media outlets. BusinessStudent.com needed increased visibility in organic search to attract more students and job seekers — and more click-throughs to university partners.
Strategy and Execution
To elevate BusinessStudent.com’s search performance and authority, Prism PR’s team of national journalists and SEO-driven PR strategists developed and launched three original data studies targeting timely, high-interest topics for business students and professionals:
- Most & Least Affordable Cities to Live and Work
Tackled the rising cost of living for recent grads entering the workforce. - Wage Gender Gap at America’s Top Colleges
Examined salary disparities between male and female graduates — a pressing equity issue. - Business Jobs Index: Which Jobs Pay the Most
Ranked post-grad roles by earning potential, aligning with search interest and career planning.
Each campaign was designed to appeal to both journalists and search engines. We built custom datasets, compelling headlines, and pitch angles for editors across business, education, and personal finance media.
Once live, we executed a national digital PR campaign for each study — earning nearly 100 editorial backlinks, including placements in CNBC, Fortune, Houston Chronicle, and BizJournals. These were true editorial features, not paid placements, resulting in highly valuable, white-hat SEO authority signals.
Notable Media Coverage & Backlinks
- CNBC: 10 Most Affordable Cities for Business Professionals in 2019 (DA 92)
- CNBC: Schools Where Female Graduates Are Making More Than Men (DA 92)
- Fortune: Women Grads from Top Colleges Still Earn Less (DA 91)
- BizJournals: Cincinnati Among Best Places to Live, Work (DA 91)
- Chron.com: Houston Among Cities with Best Salary-to-Rent Ratio (DA 91)
- Houston Chronicle: Cities Where Your Salary Stretches Further (DA 85)
Campaign Performance
Campaign Duration: 3 Months
Total Backlinks Secured: 92
Avg. Domain Authority of Links: 75.1
Total Monthly Media UVM: 206,438,000
Total AVE (earned media value): $1,955,220
How This Helped Our Client
- SEO Wins: Improved rankings for high-intent keywords like “top MBA programs,” “business jobs that pay the most,” and “affordable cities for grads.”
- Domain Authority: Increased from 51 to 54, driven by new referring domains with DRs of 70–92.
- Organic Traffic: Up +88.2% over the 3-month campaign.
- Affiliate Revenue: Up +46%, directly tied to increased organic sessions and more clicks to partner schools.
Because BusinessStudent.com earns revenue per click to partner universities, traffic improvements directly translated into measurable financial return. This campaign didn’t just build awareness — it drove SERP visibility, site authority, and ROI.
Final Takeaway
This campaign is proof that white-hat digital PR is one of the most effective SEO tools available. Not only did BusinessStudent.com earn national credibility — it ranked higher, got more traffic, and made more money.
Want to turn PR hits into search traffic and revenue?
Let’s talk: www.prismpragency.com
Digital PR Linkbuilding Ca
https://www.washingtonpost.com/travel/interactive/2021/safe-travel-covid-holiday/
https://www.washingtonpost.com/travel/tips/omicron-holiday-travel-health-experts/
DA: 84 https://www.shape.com/lifestyle/mind-and-body/nose-only-covid-mask
DA: 87 https://www.rd.com/article/what-people-infected-with-coronavirus-want-you-to-know/